Starbucks Drives 45% Growth in Online Store Visits with Strategic PPC Campaign

Ad.com worked with Starbucks to promote their special brews, pastries, and the Verismo line, along with enhancing awareness of their rewards program and online store for blends and accessories. The campaign successfully increased visits and online sales while driving significant growth in customer engagement.

✓ Goal: Promote Starbucks' special products, Verismo line, and rewards program

✓ Results: Achieved a +43% increase in unique visitors, +45% more total visits, and +65% more visits to the online store

✓ Conversion: Reduced PPC costs by 60% while increasing rewards program sign-ups by 45%

✓ Channels: Focused on paid search campaigns, national recognition for Verismo, and growing app downloads and rewards program engagement