Wine.com Boosts Sales by 47% with Targeted Remarketing and Search Strategy

Ad.com partnered with Wine.com to increase sales and retarget users who abandoned their carts, achieving impressive reach and efficiency. Through a multi-channel approach, the campaign effectively promoted discounts and deals while maintaining cost-effective performance.

✓ Goal: Boost sales and re-engage users who abandoned carts on Wine.com

✓ Results: $1.50 CPC with over 1.08 million impressions, generating 10,350 clicks and a 47% lift in brand awareness

✓ Conversion: Achieved a 0.89% conversion rate, increasing sales at a 30% lower cost compared to other networks

✓ Channels: Implemented remarketing ads, search ads for wine buyers, and display ads across lifestyle and food-related platforms